How to Discover the Problem Worth Solving for Your Audience

Time to dive head-first into creating it, I bet you are glad you decided to create an product to sell online.

Hold up! I love your ambition, but let’s take a few steps back. There are a few things to consider before you start.

Audience Pain Points

That may sound like a irrelevant marketing jargon, but stay with me. Pain points are not only important to highlight in your sales page copy, but they’ll also guide you as you create your entire online course.

What is a pain point?

In order to understand your audience’s pain points, you must clarify what they struggle with in regards to your product.

An product is only as good as the problem it solves.

If you want your audience to purchase your product, it’s best to find out what they need before you create it. Once you know what they need, you can go into the product creation process with confidence knowing that you’re solving a problem that matters.

One key way to discover what your audience wants to learn is to directly ask them. This can be done through surveys, one on ones, and online research.


One way is to do an online course survey as it can help you validate your product by testing to see if it’s something your audience truly desires.

Don't have an audience?

Do online research to find the targeted audience for your product.

While you may have expertise in your field, you may not know what exactly your audience wants. Building and understanding your audience will help save you time, energy, and money for your future product.

Research by reading blog posts, perusing social media, and listening to relevant podcast before starting your side hustle.

What tools should I use for my research?

There are many free online tools you can use to survey your audience, but one of my personal favorites is Typeform. It’s easy to setup, user-friendly, and looks great with their minimally designed templates.

If you’re looking for more survey tools to test, SurveyMonkey and Google Forms are great alternatives.

Choose which ever, try to do it for cheap. Worse comes to worse look for answers on reddit or Quara, posting in certain groups could help also.

Interviewing your audience

The highest quality feedback you can receive comes from personal interviews. People are often more open and transparent in interviews, giving you more insight behind their answers than what they put in a quick survey.

You’re also able to ask unique follow-up questions. Interviewees may steer the conversation in a different direction than you originally anticipated, but it gives you the opportunity to learn new things you may not have considered.

Here are a few questions to keep in mind:

  • What questions are important to ask?
  • What do you hope to learn from the completed interviews?
  • How can you convert your interview into a customer?
  • How long will the personal interviews be?
  • How will you record their responses? (written notes, audio recordings, etc.)
  • Will you record the interviews one-on-one or in select groups?
  • Do you have flexibility to interview your audience around their schedule?

Based on your answers to the questions above, you’ll discover if personal interviews will work within your timeline.

Prepare a set of questions you’ll ask each interviewee and let them know up-front how much of their time you need. Usually 5–15 minutes is all you need to collect their personal feedback.

Of course, you’ll want to make sure the people you’re interviewing are not only a part of your audience but also fit the description of your ideal customer.

It’s a great idea to offer an incentive to the people you’re interviewing. They’re taking time out of their day to give you really great information so giving a gift is a thoughtful choice. Offer your interviewees a chance to beta test your product, or give them access to an eBook you’ve written or another quality freebie. Get creative!

Glad you made it if you are interested in how to start an online business, please read our detailed 18 step by step to get you from $0 to producing passive income.

(Part I of II) Five Essential Elements of an Online Business



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